JEDDAH: Consumer behavior in the Kingdom has seen a major shift due to digital devices, with majority of Saudis — 86 percent — going online every day, the 2015 Connected Consumer Survey for Saudi Arabia has revealed.
A good 90 percent of citizens use the Internet for personal reasons and the average person owns 2.3 connected devices, said the study.
“The study shows that there has been a huge increase in the number of Saudis, that is 86 percent, going online daily as compared to 42 percent going online in 2012,” Faisal Al-Bannai, an IT expert, was quoted as saying by a local publication on Saturday.
The Kingdom’s population is relatively young and has a passion for mobile technology, considering it to be a basic necessity in their daily lives, he said.
“Saudis recognize the promising capabilities of the digital world which allows them to exchange experiences, gather information and communicate in a way they have never done before.”
Al-Bannai said advanced gadgets like smartphones have encouraged this electronic exchange and emphasis on the Internet, and has allowed young and old people to stay connected.
International companies recognize the passion for digital technology in our society, and that is why they consider Saudi Arabia as a leading market for mobiles, he added.
A good 90 percent of citizens use the Internet for personal reasons and the average person owns 2.3 connected devices, said the study.
“The study shows that there has been a huge increase in the number of Saudis, that is 86 percent, going online daily as compared to 42 percent going online in 2012,” Faisal Al-Bannai, an IT expert, was quoted as saying by a local publication on Saturday.
The Kingdom’s population is relatively young and has a passion for mobile technology, considering it to be a basic necessity in their daily lives, he said.
“Saudis recognize the promising capabilities of the digital world which allows them to exchange experiences, gather information and communicate in a way they have never done before.”
Al-Bannai said advanced gadgets like smartphones have encouraged this electronic exchange and emphasis on the Internet, and has allowed young and old people to stay connected.
International companies recognize the passion for digital technology in our society, and that is why they consider Saudi Arabia as a leading market for mobiles, he added.
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